Get Recommended

When customers ask online tools which local business to choose, clear and consistent information can help your business be easier to find, understand and recommend. Get Recommended gives small-business owners a practical way to strengthen that information without relying on inflated sales promises.

The five-step CLAIM method takes you from checking what assistants say about your business to improving your listings, answering customer questions, inviting proof and making key website facts easier for machines to read. A repeatable baseline-recording method and an illustrative composite laundry example show how to put the approach into practice.

• Use a ten-question self-assessment to identify useful next steps.
• Improve the essential facts shown in business profiles and listings.
• Understand how customer reviews and outside mentions support business claims.
• Learn the basics of website access, readable business facts and different types of bots.
• Recognise guarantees and unnecessary complexity in marketing claims.

A 30-day plan breaks the work into manageable tasks, while five illustrations and a glossary support the book’s practical guidance. Start by recording what customers and online tools can find today, then make steady improvements to the information they need to choose your business.